Eco-labels (or eco-seals) are certifications that a product complies with a certain level of environmental or social friendliness.

However, the recent pressure on organizations to be more sustainable has resulted in a proliferation of eco-labels—some of which with questionable credibility—which can make them part of the current greenwashing trend. This has various implications, including a loss of trust by stakeholders and increased confusion by companies that seek genuine sustainability certification.